Spribe's Aviator and the boom in crash games

Crash games tend to be simple, fast and easy to play on mobile devices and are particularly popular with millennials. This represents a huge potential for developers, who are releasing more and more of these titles. Spribe's Aviator is at the forefront of this trend. Giorgi Tsutskiridze, the company's Chief Commercial Officer, recently commented on the boom in an interview.

So-called crash games have been taking over the world's online casinos since around 2015. As they seem to have a strong influence on a new generation of players, it is no surprise that studios are developing more and more of these or similar products.

A study by the UK Gambling Commission in 2022 found a sharp increase in players between the ages of 18 and 24. Similar trends can also be seen in Germany. Generation Y expects everything to be perfectly accessible via mobile devices. An increased focus on mobile-optimised content offers new opportunities for operators and casinos to engage with this target group.

Giorgi Tsutskiridze, Chief Commercial Officer of aviator supplier Spribe, recently commented on the figures from the aforementioned UK study and the general trend in an interview: "Crash games have a huge appeal to the hard-to-reach millennial and Generation Y audience because these players are a challenge to reach. These players are a challenge because games have to be very specific to their needs in order to inspire them.

What are crash games and why are they in growing demand?

In a crash game, players bet entirely from the base on when (usually) an aeroplane will crash or fly away. The rounds start automatically and players have a certain amount of time to place their money before each round. At the start of Aviator, a plane rises, which increases a multiplier in the same way. Players must now choose the perfect moment to exit. When they end their participation, their stake is multiplied by the multiplier value then available. The "art" is to wait as long as possible before aborting, but also to turn the corner early enough before the aeroplane "crashes". If you don't make it, you lose your stake.

According to Tsutskiridze, it is the simplicity of the games combined with the interactive features that make them so attractive. Crash games have several features that set them apart from traditional slots and tables. They take place virtually live, so they cannot be triggered by participants and are therefore quite fast. You're not playing alone, but with several other players. There can even be social interaction between them via a kind of chat. According to the Spribe manager, this adds to the excitement of the experience.

A prime example of such a title is Spribe's Aviator. The game was launched about five years ago and has reached a whole new level of popularity in 2022, according to Giorgi Tsutskiridze.

Aviator: The benchmark for crash games

Since its launch in 2018, Aviator has gone from strength to strength. Over the past 12 months, the number of users has continued to grow strongly. The game can now be played in more than 2,000 online casinos in over 20 regulated markets. Monthly user numbers are well in excess of ten million. Aviator is played around the globe.

Tsutskiridze sees the key to its success in the simplicity of the game, the opportunity for interaction and the competition between participants (you can see how much the others are winning):

"Aviator was born out of a desire to create a game that was simple at its core, but kept players engaged with exciting gameplay. The result is a fast-paced, interactive, action-packed experience that fits perfectly with what millennials and Generation Y are looking for when they want to bet online. More than 165,000 bets are placed every minute, with over 10,000 bets being placed simultaneously."

 Aviator further developed based on data

Spribe takes a highly data-driven approach to game development. The aim is to ensure that "the company remains at the forefront of innovation and that its titles continue to be fresh and engaging".

According to Tsutskiridze, key information is gathered from players - in particular, daily, weekly and monthly activity, stakes, frequency of play and features used - to understand what motivates the target audience. A deeper understanding would then come from linking this to the total number of bets placed by players and the number of bets per player in a given period.

Tsutskiridze specifically says:"It is important to track player engagement. Our team analyses the data and combines it with feedback from all participants to identify areas for improvement in the game. We use these insights to guide our development plan for the games and ensure that each new title delivers what users are looking for."

On the further development of Aviator, the company says: "Aviator is one of the most popular games in the world, so we are cautious about making changes, but we know that it needs to be developed further - and that's why we are introducing new features."

Conclusion

Image source: Screenshot von https://spribe.co/games/aviator