Bally Wulff enters into co-operation with Apparat Gaming

Bally Wulff is one of the best-selling casino games developers in the German-speaking world. Under the umbrella of Apex Gaming, the company produces slot games for pubs, arcades and online casinos. The company is now looking to expand its expertise through a new partnership with German software provider Apparat Gaming. The partnership is no coincidence and is based on a long-standing relationship at management level. What can we as players expect from this partnership?

Partnerships and mergers between companies are commonplace in the business world, including in the casino entertainment sector. New companies and brands in particular can benefit from specific advantages when they join or collaborate with larger groups. The German software provider Apparat Gaming, which has been on the market since 2020, has increasingly put out its business feelers in recent months.

The aim is (logically) to gain a greater foothold in the market - both nationally and internationally. Obtaining a licence from the Malta Gaming Authority, a partnership with SkillOnNet, collaborations with well-known brick-and-mortar casinos (such as the Grand Casino Bern) and, last but not least, the ever-increasing promotion of its own products (such as at the SiGMA Europe iGaming trade fair) are just some of the more recent milestones.

Apparat recently announced a new merger - also on the occasion of SiGMA. None other than top German developer Bally Wulff from Berlin will join forces with the newcomer. Bally Wulff's main objective is to gain a strong partner for its online business in Apparat Gaming. Apparat, on the other hand, benefits from the big name of its new partner and is looking forward to combining its many top slots with its products in the future.

What are the plans for the merger?

Bally Wulff is well known to anyone who has spent time in Germany's casinos and online. Slots such as Texas Tycoon and Old Fisherman have become modern classics and are popular with many slot fans.

Apparat Gaming currently offers 26 slots - including announcements:

These titles may soon appear in Bally Wulff's land-based portfolio. However, it is more likely that the Apparat Gaming and Bally Wulff games will be more closely linked online. Wendt himself says that the best slots of the partner brand will be offered under the Apparat label in the future. For Bally Wulff, the partnership could mean an increase in the flexibility of its current online portfolio. It is possible that new ideas and, ultimately, new features will find their way into the arcade expert's portfolio, which in many respects is quite classic.

This is what those responsible at Apparat Gaming and Bally Wulff have to say about the future

Bally Wulff is keeping a low profile when it comes to promoting the new partnership. Not even a news item on the website mentions it. Apparat Gaming, on the other hand, has issued a press release and made a more or less formal announcement at the SiGMA. Logically, the partnership is a much bigger deal for the small, up-and-coming brand than it is for the old arcade stalwart.

However, Gerhard Hubmann, Managing Director of Bally Wulff, also had his say:"I see the cooperation between the two companies as a sustainable gain with new ideas and approaches for the market".

Michael Wendt's statement is a little more detailed: "It's always good when you know each other - it's even better when you know each other so well that both sides know exactly where they can best support each other. We are therefore all the more pleased to be able to offer existing and new partners at SiGMA not only our own portfolio, but also Bally Wulff's proven winners on the German market for the German and international markets".

Conclusion

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