Tipwin and Coca-Cola agree on strategic cooperation

Tipwin Ltd. announced a few days ago that it has agreed a strategic cooperation with the beverage giant Coca-Cola. As part of this cooperation, Tipwin betting brokers will have the exclusive opportunity to purchase Coca-Cola's popular drinks for their outlets. But how critical is the cooperation between the billion-dollar drinks group and the Maltese gambling company?

We reported on the family business Tipwin some time ago on GambleJoe in December 2022. Although the gambling provider has its headquarters on the sunny Mediterranean island of Malta, like many other companies in the industry, it has been firmly rooted in Germany for years. This is mainly due to the numerous betting stores that can be found in almost every major city. As Tipwin Ltd. has now announced in a press release, it has agreed a strategic cooperation with Coca-Cola Europacific Partners Germany (CCEP DE). But what prompts a drinks manufacturer to join forces with a gambling provider in the first place?

Get to know Tipwin sports betting at GambleJoe!

Tipwin betting agents can exclusively purchase drinks from Coca-Cola

According to Tipwin Ltd., betting brokers will be given the opportunity to exclusively purchase and then offer beverages from Coca-Cola for their betting outlets. The beverage company's portfolio includes the brands Coca-Cola, Sprite, Fanta and Mezzo Mix. The aim is to strengthen the local betting agencies in particular. At the same time, the cooperation is intended to represent a shared vision for both brands.

The Managing Director of Tipwin Ltd, Dr. Damir Böhm, commented on the strategic cooperation with Coca-Cola as follows:

"At Tipwin, we see our betting outlets as more than just places for sports betting. They are meeting places, local anchor points for entertainment, conversation and community. In Coca-Cola, we have found a partner who shares these values and with whom we can break new ground together."

Coca-Cola and Tipwin plan joint events

As part of the new cooperation, Coca-Cola and Tipwin Ltd. are also planning to plan and carry out joint events in both the gaming and entertainment sectors. In particular, there is talk of exciting live events and exclusive promotions on site, from which both Tipwin business partners and players will benefit.

Tipwin is obviously very proud to have the renowned drinks manufacturer as a partner. It is certainly good for the gambling group to have such a well-known partner with such a good brand image and a wide range of products. So far, there has been no major criticism of the cooperation between the gambling group and the drinks manufacturer on the Internet.

Source of the image: Tipwin Ltd (Linkedin)