The gaming company Merkur, or the Gauselmann Group and its associated companies, are well known for their extensive sponsorship activities. The brand is now also active in women's basketball through its partner Spielbanken Sachsen-Anhalt. Bundesliga team GISA LIONS MBC from Halle can look forward to support for the current season.

Gambling sponsorship is by no means limited to football. It is true that the big bookmakers and online casinos that support Bundesliga clubs attract the most attention (VfB Stuttgart, for example, has two gambling sponsors). But gambling companies are also very active in handball, ice hockey and basketball.

Merkur Spielbanken Sachsen-Anhalt, a subsidiary of the Gauselmann Group, recently announced in a press release that it will sponsor the GISA LIONS MBC in the current 2023/24 season of the German Women's Basketball Bundesliga. This is a so-called premium partnership, in which the casinos and Merkur will be prominently featured in the women's games.

Merkur and Spielbanken Sachsen-Anhalt will be present at the GISA LIONS as follows

Merkur Spielbanken Sachsen-Anhalt has signed a one-year contract with the GISA LIONS of the BBL. The premium partnership means that the company will appear on several of the club's advertising spaces.

  • Most notably, the Merkur Sun will shine as a sticker on the floor of the Leuna-Chemie-Stadion, the team's home arena.
  • The logo will also appear on the women's kit - the shorts, to be precise.
  • The LED scoreboards at the Leuna-Chemie-Stadion will also feature the logo in the future.

The Lions' main sponsor is GISA, an IT specialist and cloud service provider that offers comprehensive IT solutions.

About the Merkur casinos

The East Westphalian gaming group Gauselmann has been operating various casinos throughout Germany under the "Merkur Spielbanken" brand since 2014. In Saxony-Anhalt there are three locations: in Leuna-Günthersdorf (2014), in Magdeburg (2016) and in Halle/Saale (2018). They are all owned by Merkur Spielbanken Sachsen-Anhalt GmbH & Co. KG. In addition, there are stakes in Spielbank Berlin with its four locations and in the casinos in Rhineland-Palatinate with three locations. Since 2021, the North Rhine-Westphalian casinos in Aachen, Bad Oeynhausen, Dortmund-Hohensyburg, Duisburg and Monheim am Rhein have also been part of the Group. These will be managed by MERKUR SPIELBANKEN NRW GmbH.

Here's what Lions and casino officials say about the partnership

Both GISA LIONS MBC and Merkur Spielbanken Sachsen-Anhalt are looking forward to working together in the future. As usual, those responsible were also present in person.

  • Martin Geissler, the managing director of the GISA LIONS MBC, praises above all the reliability of the Gauselmann Group:"The Gauselmann Group and its subsidiaries are known beyond the state's borders as a successful and reliable sports sponsor. The Merkur Spielbanken Sachsen-Anhalt are thus a valuable asset for our sponsor network."
  • Olcay Kaçak, Director of Merkur Spielbanken in Saxony-Anhalt, adds:"Sports sponsorship has been a priority at the Gauselmann Group and thus also at Merkur Spielbanken for many years. By sponsoring the GISA LIONS MBC, we are not only strengthening our commitment to women's basketball, but also showing ourselves to the sports-mad spectators in Saxony-Anhalt."

Conclusion

Merkur and Gauselmann continue to spread their sponsorship wings. Those responsible for the GISA LIONS MBC should be pleased. Although it is not known how much money the company will be giving, it should be a nice sum for such a premium partnership. The fans can only hope that the financial injection will be reflected in the performance and quality of the team.

Image source: Screenshot von https://syntainics-mbc.de/gisa-lions-team/

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