Health becomes the lottery dream of the Germans

Leading a healthy life is no longer a niche trend for athletes and fitness fans: people are increasingly realizing that well-being and quality of life are closely linked to a conscious lifestyle. A recent Eurojackpot trend study confirms this and shows that Over half of those surveyed would specifically invest in holistic health if they won the lottery. This seems encouraging in principle, but in some ways the results are also worrying.

"The main thing is to be healthy" - what for a long time was more of a slogan on birthday cards now seems to have become a philosophy of life for many Germans. "Health is the highest GUTS", they say - and the results of the latest Eurojackpot study confirm that this remains the case even when a sudden windfall comes along. In the past, the dream of a fast sports car or a villa by the lake shaped the image of lottery luck. Today, the imagination of German players seems to be fired by completely different desires: fasting cures instead of helicopters, personal trainers instead of private jets, health instead of gold chains - and to an extent that is surprising.

The Eurojackpot surveys have already become something of an institution when it comes to "measuring" the dreams and aspirations of the nation. Once again, the renowned market research institute Trendbüro was behind the survey together with Bonsai Research. A total of 1,500 adults resident in Germany took part. The latest results were published on April 30 - and they once again provide exciting insights into what Germans really want: More than one in two are convinced that they would be able to live healthier if they had a bigger budget.

A total of 63% of respondents clearly state that winning the lottery would help them to invest more in their well-being. The desire for a free, self-determined life, supported by physical and mental health, runs like a red thread through the survey results. That sounds reasonable - almost exemplary. But the data also prompts critical reflection. Once again, we have taken a closer look: Shouldn't a healthy lifestyle actually be affordable for everyone without any ifs and buts?

Living healthier with more money: how lottery winners would treat their well-being to luxury

More money, more health: for many Germans, this is a vision worth striving for. According to the latest Eurojackpot study, a whopping 63% of respondents believe that they could live a healthier life if they had more financial leeway. Whether it's organic food instead of cheap bread, specialists without a waiting room marathon or simply more time for their own rhythm - the pursuit of well-being seems to have become the new status symbol.

"Our study shows that financial freedom enables people to prioritize their quality of life more strongly. A big win is therefore much more than just a large sum of money - it offers the opportunity to align your life sustainably with your personal wishes and needs and to literally invest in yourself with more financial resources": this is how Bodo Kemper from Eurojackpot comments on the results of the survey in the relevant lottery press release.

And what exactly is at the top of the lottery dreamers' health wish list? A few examples are given:

• Having your own private chef would definitely be an option if the Jackpot is cleared: Not necessarily for calorie counting, but as a personal pleasure architect, offering the chance to combine gourmet cuisine with health awareness.
• Highly specialized preventive physicians who design individual health concepts and are available on call could also be a special expression of a self-determined life.
• Stress reduction? With several million in your bank account, that is of course no problem either. It's a flexible way to slow down your schedule and fill your time more meaningfully.

But back to the hard figures: 55% would invest specifically in holistic health. This ranges from meditation retreats and tailor-made fitness plans to spiritual time-outs in special environments: for example, on an extended trip or even on board an airplane with a casino.

51 percent of participants say they want to focus more on their physical well-being in particular. 40% would invest more in their mental health, for example through psychological support, mindfulness training or coaching. And as many as 38 percent see a fresh, vital appearance as an expression of their new prosperity. So beauty still comes from within - but it can be supported a little from the outside.

Ellen, 46, one of the respondents, describes what this can look like in concrete terms:

"For me, true luxury is the opportunity to escape the stresses of everyday life and recharge my batteries in a soothing environment."

So simple - and yet so much desired. A ticket to win millions is therefore also a ticket to more physical balance and inner equilibrium.

Outlook: Quality of life is increasingly becoming a luxury good - and that can't just be seen as a positive thing

A healthy life is therefore an ideal for many. In its study, Eurojackpot also provides a glimpse into the future in this regard: according to the study, the demand for a free, conscious existence is likely to continue to rise. At the same time, it is clear that anyone who wants to move freely on the health market today needs one thing above all: money. Or as the press release aptly puts it:

"The demand for a healthy lifestyle is growing. But all this comes at a price. Those with more financial means can not only eat better, but also invest specifically in training and recovery."

It is indeed encouraging that more and more Germans see their body and mind not just as a means to an end, but as valuable resources that are worth investing in. The population is apparently increasingly realizing that health should not be left to chance - and that a little mindfulness in everyday life often brings more benefits than any status symbol.

However, this development does have its downsides. Eurojackpot does not address this, but we would like to take a critical look at the matter at this point.

• As varied as the offers are, as unequal are the access options.
• The organic market on the corner is there, yes - but its prices exceed the budget of many families.
• Personal trainers, relaxation trips or even simple specialist appointments are a challenge for people on low incomes.
• In rural areas, medical care is thin on the ground in many places anyway, but waiting times can also be endless in the city - unless you have private insurance.
• Certain treatments that have been proven to help are sometimes only available on a self-pay basis.
• And while smart health assistants have become a matter of course for some, others are coming under pressure from constant self-optimization. The more technology promises and takes over, the more is expected of the individual - physically, mentally and socially.

The result is a paradoxical effect: although progress makes health more attainable, it also makes it more exclusive.

Source of the image: Screenshot from https://www.eurojackpot.de/news/wohlbefinden-als-luxusgut-eurojackpot-studie-zeigt-mit-einem-jackpotgewinn-wuerde-auch-mehr-geld-in-die-eigene-gesundheit-investiert

Central text source: https://www.eurojackpot.de/news/wohlbefinden-als-luxusgut-eurojackpot-studie-zeigt-mit-einem-jackpotgewinn-wuerde-auch-mehr-geld-in-die-eigene-gesundheit-investiert